The UAE restaurant industry is not only fast-paced but also extremely competitive. The success of any F&B brand depends on many factors, one of the most critical, being the ability to adapt and evolve. Without introducing changes, growth for any brand will eventually diminish, asexisting clientele sales reduce and there is a lack of new interest. Rebranding a restaurant is one way to revive the business by bringing a fresh new concept and fresh ideas to the market. While one of the key targe
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